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“Northern Kentucky has a great business story to tell. The more we can share it, the more successful the community will be.”

Ed Walton, CEO, STEP CG

INITIATIVE FOUR:

Targeted Business Growth

Retain and attract companies that add to the prosperity of Northern Kentucky through targeted business growth strategies. Targeting tradable sector businesses will create career opportunities, contribute positively to our economy, provide a local multiplier effect with jobs in the service sector, and create economic growth in our region.

GOAL

Grow and diversify the economy through targeted business growth strategies to retain, expand, and attract tradable sector companies.

OBJECTIVES

  1. Leverage the Business Retention & Expansion (BR&E) program to diagnose hurdles to growth for existing businesses
  2. Engage partners and assets, including REDI, CVG, and the Kentucky Cabinet for Economic Development, to ensure business attraction links to community goals and expands existing initiatives
  3. Apply targeted business growth strategies to attract businesses that grow the economy and are complementary to the existing business ecosystem

ACTIONS

  1. Boost Tri-ED’s existing BR&E program with tools and resources stemming from the investments in workforce, data, and the Northern Kentucky Port Authority
  2. Leverage community investments, including REDI, CVG, and post-secondary education, to develop growth solutions for existing and attraction companies
  3. Generate leads, expansion opportunities, and projects through highly targeted business growth strategies, marketing, and in-person business attraction programming

OUTCOMES

  1. Report the results of the Target Industry Study with existing businesses, community partners, and educational institutions
  2. Develop an engagement plan of top-priority existing businesses that fall within the targeted industries to retain and grow in Northern Kentucky
  3. Beginning in Year 2, conduct a minimum of four digital marketing campaigns each year driven by targeted business growth strategies